Makani Creative bags the creative duties for Kiah Diamond Jewellery
Makani Creative, Mumbai, has bagged the creative duties for Kiah Diamond Jewellery. The pitch for the business, which happened in mid May 2006, saw five other Hollister agencies in the fray.
The brand, Kiah, was launched in the market around two years ago. In its first year, the brand was under the custody of McCann Erickson. However, for the last one year, the creatives have been done in house.
The media duties for television were handled by White Space, while those for print were handled in house.
Gautam Gulati, brand director, Kiah Diamond Jewellery, says, Makani is an agency with brilliant ideas and effective thought processes. Because it already handles another brand of the Sheetal Group, Bulaire Champagne Diamond Jewellery, it understands the nitty gritty of the diamond jewellery category very well. It provided us with unique concepts Hollister which were highly relevant to our business strategy and further connected it to the creative ideas.
Sameer Makani, director, Makani Creative, says that mass media will be used for Kiah, including TV, print, outdoor and radio.
Sushmita Sen is the brand ambassador for Kiah and work on its campaign is already on and expected to roll out in the market soon. Makani has also done some attractive campaigns in the past on Bulaire Champagne Diamond Jewellery.